There are various ways to enter a new market with existing products. No matter what the mode of entry, the strategy requires careful assessment of the potential and requirements, and whether the investment makes sense in short and long term.
Creating a sense of the potential includes macro assessments as well as understanding the local competition as well as company positioning in that competition. Creating a robust understanding of the local customers and channels is crucial.
Against these and other key building blocks, the company can then assess whether it makes sense to enter the new market as well as how to go about it.
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